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There is no Low industry, only low of people
is self-discipline under unmanned supervision, achieving all applause
- sequence
< P> A few days ago, Microsoft announced a new company’s new regulations: allowing employees to permanently at home, Mount a lot of news!
This is a statement that will change the global office ecology (making money) .
My first reaction is that Microsoft is like “micro”.
It is inevitable that there will be leaps, you say that Microsoft is like a micro business, meaning that Audi is extremely Ou Tu, Qinhuangdao is like Qin Shihuang? !
Let’s …..
Listen to me slowly, this is related to our entrepreneurial and make money:
I see The ideal work mode evolution:
1.0 company office, 2.0 office at home, 3.0 free office.
Tradition, it is a company, 1.0 company office;
Microsoft is a computer, 2.0 office office;
micro-commercial, is a mobile phone, 3.0 free office;
social e-commerce, is a Mobile phone, 4.0 global free office;
… <
can pass “he Law “assisted completion,” self-discipline “is really required at home or free office.
In the company, the company is assessing you, leadership takes you progress, and the administrative supervises you to complete the goals, performance.
At home, it is necessary to face the sofa gravity, film gravity, refrigerator gravity, cat dog gravity ….. especially the bed of the bed.
is free to run freely, and the foregaramid is more attractive.
The most powerful person is: When you talk, you will get up, say to play, let’s go, talk about people who do it.
and, micro-merchants must do, may be more expensive than Microsoft at home, in the company’s partner, self-disciplined requirements.
So, don’t mention the micro business, I feel low.
Really, there is no Low industry, only low of low.
self-discipline is the best literacy, The more freedom, the more you need self-discipline.
Is the microstruner is more advanced than Microsoft’s “office model”? Of course, I can’t say this. I objectively said that there are thousands of autumn, subjective say, I can see Microsoft’s brand soul, mission driver.
Micro commercial, there is no brand.
Although it seems to be in front of it 3.0, most of the time is the soul can’t keep upside, wealth transcend strength, this will lead to money earned by luck, often Will lose money by strength.
I have always believed that the brand (personal brand, IP brand, etc.) is the soul of entrepreneurship, the driving force of self-discipline, which is also the lack of micro-individual entrepreneurs.
I want to comb your small glory from the logic of commercial evolutionary development and some underlying logic, illuminate whether it is a micro-business, or a new individual entrepreneur, traditional entrepreneurs, urban white-collar new precious people The way forward.
Microsoft: The insight of the PC computer is prospected in the popularity of the computer, the innovation and mission innovation, and the brand empowerment.
Micro Business: Insight for mobile phone WeChat, it is in private domain traffic, leather and mission innovation, and endlessly in the brand.
Next, from these four dimensions, try to interpret it, after all, this is related to our office ecology (making money):
- 1 </ i> — </ i>
Microsoft began in PC computer vs micro commercially started with mobile WeChat
1975, Bill Gates In the Harvard University dormitory, I gave a phone in Albertkki, and I launched a phone in the world’s first personal computer, and proposed to sell software to them.
Bill Gates is worried, they will send him a student living in the dormitory, thus hanging up the phone. But the other party said: “We are still not ready, then come back to us again.”
Bill Gates is long, because he has not started writing this software product.
He realized that every desk, there should be a computer, hang up the phone, Bill Gates did not break up all night, there was no weekend, and the downtown is not asked.
It is the sign of his university life. It is the beginning of Microsoft’s great journey and is the rush of Bill Gates.
Bill Gates With a demand insight, a brave phone, Harvard dropped out of school, put it into business, and did it.
In 2013, there is a small story with such insights around me.
I told me a classmate who is engaged in legislation in the bank that his sister graduated from the children’s clothing industry, and many people can see it.
is not understanding that it is a famous university graduated, find a formal work?
and she sees that by selling children’s shoes, connecting to a lot of treasure mom’s mobile phone WeChat, you can share, and output more related children’s products continue to profit.
I said here, remember a sentence?
Consumption upgrade sequence: Child & gt; Woman & gt; Old Man & gt; Pet & gt; Man …
You think selling a pair of children’s shoes, earning a few tens of hundreds of pieces, people operate is the entrance of this family’s living consumption, even the entrepreneurial team in her business model.
has been earned more than 200,000 in one month. When you earn 1 million, you have earned 1 million in a month. I have been busy with four assistants.
Today, two sets of houses in Qingdao, two cars, even the set of more than 10 million houses in Shanghai, or his sister helped most of the down payment.
Look, this is not the earliest thing to do with a friend circle, new individual entrepreneurship, and social e-commerce.
This famous university graduated to sell children’s shoes, starting a business, and dropping out of the Bill Gates Harvard University to find Microsoft is like it! They are all facing ridicule, still I have a good me.
Only watching the lively, people who don’t look at the door, will say that the micro business is Low Wow!
always see someone earn big money, did not see silent pay, left hands holding the baby, looking at the phone right hand, need to ship the child to pack the delivery, think People who make money, basically do soon, don’t do it.
I remember the Olympic champion “Fish Fish Legend” Michael Phelps starred in a single word, let me be super unforgettable: & # 34; IT & # S What you do in the road.
meaning: “It is the suffering of those in the dark, it can stand under the spotlight.”
I More willing to translate: “It is the self-discipline under unmanned supervision, achieving the applause of all the eyes.”
So I am sometimes advisable to do the good micro business people in the house . In home, free office, especially sub-industries, people who started, need to be more diligent, this basic work.
Under-supervision, use mobile phone WeChat to stay up late to manage customers’ micro-business, and don’t stay up all night, there is no weekend, and Bill Gates, who is sleeping, is all from a certain angle. Class person.
- 2 </ i> — </ i>
Microsoft is up to computer popular VS micro Xing and WeChat bonus
2000, Microsoft’s second-generation CEO Steve Ballmer is dominated by Microsoft.
I said that I have to mention Microsoft’s three generations of CEO, and also represent the three era of Microsoft.
Bill Gates, PC Age, a generation of hegemon.
Steve Ballmer, mobile interconnection era, missing moving wave.
Safi Nadra, all things interconnected, the revival of hegemony.
Microsoft’s second era in the 13-year period of CEO Steve Ballmer, although the profit sets the highest record, but:
< B> Microsoft “comprehensive collapse” in consumer-side hardware and mobile Internet;
smartphone business is strangled by Apple and Google; </ p >
bing search continuous burning, but the share is less than 6%;
Win8 is the system of most illness in Microsoft; < / p>
Office is bound by system, limit the number of users;
cloud computing business Amazon dominates the world … < / p>
and this giant’s cooperative relationship is also alienated, and ultimately leads its various businesses to stagnation, Microsoft market value is less than 300 billion in low valley …
Sitting in a global PC computer pop, rapidly growing dividends, also ignored, missed the moving wave bonus.
The future of moving the wave? What do you have next to the next future?
bonus this thing is too tempting. Let people get rich, and they are fascinating, misunderstood.
Microconrely dividends, under the influence of the epidemic, let the people in the house have set off a wave. A epidemic made 2020 magic open, a “I despised micro-commercial, 2020 is alive” brush all over the circle.
In fact, in 2019, “Zhang Ting couple micro commercial company TST tax payment of 2.1 billion” quickly boarded the hot search first, became a hot spot in all net.
2018, Zhang Ting couple micro commercial company taxed 1.26 billion yuan, is the first place in Shanghai Qingpu, and the first place in Chinese cosmetics.
2017, Zhang Ting couple micro-commercial company’s total tax payment is indeed 900 million … “ P>
and TST have been developed in the micro-commercial model as early as 2013, because it has been rooted for seven or eight years, in recent years, it will enter the public vision.
You think that the night is famous, in fact, it is a hundred steel.
Does Zhang Ting couple micro commercial company TST why? I have been in seven or eight years, and my time to make friends, and it is a variety of star resources, and most of our entrepreneurs do not have this resource.
plus, the time of the hairpin in the previous year has passed. Micro commercial has not born several brands in that year.
I missed the bonus era of dare to do, you now want to enter the micro-business, social e-commerce, really want brand culture, fine cultivation, depth operation, mission driver .
a few a bit brand of micro-business, with WeChat dividends.
Grasping the PC computer to popularize the dividend of Microsoft is still not shake.
and, I remember that the Steve Ballmer Microsoft has a brand proposition, your motivation, my potential. This is also the same as the reach of the reach of the agent, because only agents grow, and his products are sold.
is just that the micro-commercial “brand” operation is inadvertently, it is difficult to develop long-term development. Today’s micro-commerce, in the face of changes in external factors, must be mission first, refresh the strategy, refresh culture.
However, Microsoft’s brand has exceeded it, and the following mentioned, Microsoft’s third CEO Satia Nadla did a good example, seeing the future There is no misleading by the current dividend.
- 3 — </ i>
Microsoft and mission innovation VS micro-commerce The mission innovation
Under the Lead of Microsoft’s third generation CEO Satia Nadra, they used for 7 years, by 2019, the market value exceeded 10 trillion US dollars, creating a new high.
and exceed Amazon and Apple to become the highest market value of the world.
The last glory is in the 1980s and 1990s, Bill Gates hopes: “There is a computer on each office desktop.” It is this mission, drive Achieve the technology giants Microsoft, the world’s richest bits.
Sadia Nadla deeply recognized that in the original living environment, culture is advantageous to survive at the beginning, but when his living environment changes, the original Culture is the dismissal you survive.
So in February 2014, when Nadra became Microsoft’s third chief CEO, he said to employees: Rehabilitation corporate culture is my primary task.
Microsoft’s mission, we will empower everyone around the world, every organization, help them achieve extraordinary.
Centered on PC is Windows, at the stock stage after extreme point, so Nadra boldly adopted Windows strategy:
· In 2014, the cloud is called Microsoft’s strategic core, and no longer emphasizes the value of Windows;
· Windows incorporates the experience and equipment division, Windows disappeared from the department name;
· This is the first time of Gates Era, the “Windows” … “Windows” … “” Windows “…
mission revolution and strategy have settled in 2017 Office and Microsoft cloud business occupied Microsoft Camp 70% received.
In this, Bill Gates brotherly appreciation for future innovation results, evaluating the road: under the leadership of Nadra, he gives the company bold new mission.
Sometimes a company cannot see the future, you can’t grow, or face the biggest reason for failure.
The previous micro-commerce represents an individual entrepreneur who counts countless WeChat ecotropic circles.
Today’s micro-commercial, has not been able to represent a new individual entrepreneur in 5G era.
can not represent future new individual entrepreneurs, entrepreneurs, etc.
In fact, if you still look at the 2020 micro business, your way of thinking and solving the problem is the way to think and solve the problem in 2014, 2015, 2017, 2017 ….. .
How to look at 2020, 2021 …. 5G era new individual entrepreneur, traditional entrepreneur, to empower them, is our business topic.
However, summing up the experience of the past micro-business, difficult to birth, or the experience of the big land, or the unity of the brand culture must be unified.
All victory is a victory of values. In the end, the reason for the failure of any company is its values, the lag of the current culture.
How to have the right brand culture, the values ??are landing, and it is avoided with brand culture, values ??and entrepreneurial trends in this era.
We need not only to go to the situation, but also have the ability to operate landing.
- 4 </ i> — </ i>
Microsoft is in the brand Energy VS micro Shangsheng visited the brand “Branding
surface Rise at home office model, global enterprise office wisdom upgrade will speed up footsteps.
In fact, this development trend is in China and the world, will give birth to a huge bonus opportunity and the Blue Sea market.
Microsoft CEO Nadera predicts that in the next three years, the proportion of employee work in “flexible way” will increase from current 20% to 30%, or even 50% -60%. .
and Facebook CEO Zachberg also said that 50% of employees will remotely within 5–10 years.
According to the TrendForce, the survey of the display research office, the 2020 second season, the world’s laptop demand has explosive growth, and some of the year-old growth is even 42.4%,
< B> Cisco: The survey shows that 87% of employees can still choose to work at home after the epidemic.
The number of global smartphone users continued to grow, and many people in China lead to 30%, 40%, and China’s network audio-visual users broke 900 million,
“Digital Economic Brand, Defragment Time” under the entrepreneur representative of China has arrived, but how to be, the core is to have “the brand of operation”.
This is a PC computer dividend, and the smartphone dividend is another era bonus.
134 classic international brands — Coca-Cola VS social e-commerce is coming! Several words of the sky:
Mother is not worried about me Make money !
Mother is not worried about me Make money !
Mother is not worried about me earn money!
important things say three times.
You worry that the brand empowerment, landing operations, Coca-Cola is solved.
2020, Coca-Cola enters social e-commerce, launches Coca-Cola, 28 sleeping, inheriting brand classics, bringing strict international quality, bringing sleep beauty effect In fact, in the Popular consumers.
The real heavy brand mission, vision, values ??drive strategy, falling to specific community operations, content operation, tool operation, education operation, user operation , Media operation, activity operation, all-round empowerment.
In 2019, under the leadership of CEO Satia Nadra, from 3,000 market values ??for about 7 years, driving the market value to break through a trillion US dollars, huge history.
In China, the hardworking entrepreneurial fertile soil is also staged. In 2019, the data shows that the GMV (total turnover) exceeds 100 billion yuan
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